7 Business Development Marketing Tips For Social Media| Chris Virgin
You would have heard such a big amount of marketing experts telling everyone to use social media as a part of their promotional marketing mix. The web is flooded with information on using Facebook, Twitter and other social sites.
Here Chris Virgin reviews the creator and executive producer of The #AskChrisV Show an educational, inspiring show on Facebook Live and YouTube Live about personal finance, investing, career and business.
So, he writes numerous articles on how using social media can help promote your brand image and the way it can generate web traffic for your main business website.
Keep in mind that that social networking may be a marketing tool and it’s only effective when used properly to market your business.
The key question for a business is “How is social media harnessed to get real revenue and customers?” In today’s digitally connected society your customers, no matter their age, gender or economic status are going to be active on social networking sites.
Here are a number of the most recent usage statistics on social media use that may make a business take notice:
68% of small businesses will increase their social networking marketing efforts within the next year..
56% of Twitter users say they use the micro blogging site for business or work-related purposes.
Over 40% of individuals became ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace.
20% of tweets are about business products.
46% of Facebook users say they might discuss or recommend a product on Facebook.
44% of Twitter users have recommended a product.
Social media played a serious role in holiday shopping — 28% of shoppers say social media has influenced their purchases.
On the Facebook site alone: Quite 400 million active users
50% of active users go surfing to Facebook on any given day
The average user has 130 friends.
People spend over 500 billion minutes per month on Facebook
There are over 160 million pages, groups and events that folks interact with.
The average user is connected to 60 pages, groups and events.
The average user creates 70 pieces of content monthly.
Males and females almost equally use social sites (47% vs. 53%).
61% of Facebook users are middle-aged or older, with the typical age being 37.
18- to 24-year-old don’t dominate any particular social networking site; they’re displayed everywhere.
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared monthly.
The participation of your business in social networking should be self-evident, however, many businesses will persist to line up social media sites and make no effort to participate and have interaction within the groups that their potential customers use.
To achieve success in using social networking your business must see where your potential customers spend time on these sites so that you’ll engage with them where they like and not where you favour or are comfortable with.
Participation and engagement with their social networks will form a platform from which to make relationships with communities of interest.
This successively will provide a brand new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is that the equivalent of word of mouth in traditional marketing.
Here are the 7 Business Development Marketing Tips for using Social Media:
1. Go where your customers are and not where you’re comfortable.
To find your customers on social networking sites consider the following:
Survey your customers or potential customers.
Analyse and monitor traffic on social sites to get how and where customers are sharing information about your business and your competitors.
Review research or statistical information on the usage and demographics of the various social media sites.
2. Engage and interact social-media engagement may be a conversation and your participation within the social network groups and communities is core to putting together relationships. Your value as a participant is judged by the worth that you simply provide to the community as an entire. you’ll be able to achieve this by freely sharing relevant, interesting and useful information.
3. Research your competitors’ activities
You need to collect competitive information that may help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:
The social networking sites that they actively participate
The type of content they publish
The number and kind of followers, fans and views
The products, programs or events promoted
4. Release offers and programs that are exclusive to the social networking channels you want to give importance to your social media with exclusive offers for these promotional channels. this can entice potential customers to share with their networks the offer that’s not available from other marketing channels.
As an example, provide an offer with an exclusive offer for your social media channels, like a reduction coupon or voucher.
5. Social media participation requires authenticity and transparency
The words “authenticity” and “transparency” are a small amount overused today, however, these are cornerstones to achieving success with social networking. Be a true soul in your interactions. this is often the inspiration to create trust and connections with real people on social media groups and networks.
6. Rummage around for value opportunities in selling through social networking.
Take the chance to leverage social media in selling your products and/or services by offering relevant items that are useful to your followers. Make it easy for them to buy these social media channels.
7. Always test and refine supported results generated
Social media programs as a marketing channel don’t seem to be exempt from testing and refining your messages and offers. You need to take the trouble to check, gather results and analyse how it is improved before launching the program to the complete channel.
Apply these 7 Marketing Tips given by Chris Virgin for using Social Media to administer you the muse for fulfillment in building and growing your business using these communication channels.
